WordPress core
Security fixes applied quicklySecurity releases go on shortly after they appear. Major versions wait until the plugins you rely on support them.
Richmond businesses adjust their hours and offers more often than most owners notice. A Steveston seafood seller may put spot prawns on the front page each May and take them off again by July. A business near the night market keeps long evenings from late April through September, then winds down. A roofer’s phone gets busier when the autumn rain returns. Each change belongs on the website as well as the Google listing, and a site that lags behind tells customers nobody is paying attention.
Then come the notices that cannot wait. Richmond sits about a metre above sea level behind its dykes, and a flood warning, a storm or a power cut can close a shop or move appointments at short notice. When that happens, many customers check your website first. A clear banner posted promptly is a courtesy they remember.
Underneath, the software needs its own care. A WordPress site combines a core system, a theme and a set of plugins from different authors, each updated on its own schedule. Leave them for a season and something eventually breaks: a booking widget that fails on phones, or a form that reports “sent” while the messages disappear. Maintenance catches both kinds of drift before they cost you inquiries.
Search demand
Website upkeep has no Richmond-specific suggestions, so most of these are general Google searches, plus one seasonal local search that shows why content needs regular attention.
Almost every search in that list is typed after the damage is done, when the repair bill lands on top of the weeks of lost inquiries. Regular upkeep moves the cost earlier, where it is smaller and predictable. For Richmond sites we add a quick-notice routine: when weather, a flood warning or an outage changes your plans, tell us and a clear message goes up on the site as soon as we can manage it.
Silent problems
Any of these can run for months while the site looks perfectly normal.
Last season’s menu, a promotion that ended months ago, holiday hours still showing in March. Visitors read it as a sign the business may have closed, and they go elsewhere.
The page confirms every submission, but the email is caught as spam or rejected by your mail server. Sending through a proper mail service and testing monthly closes the gap.
On multilingual sites, an update or a renamed page can leave the link to the Chinese or Korean version pointing at a missing page. English readers never notice; everyone else lands on an error.
The person who built the site has moved on, the hosting login is lost and the domain renews to an inbox no one reads. We trace each account and move it into your name.
An outdated plugin lets someone add hidden pages or links that Google sees and visitors do not. Rankings slip, and nothing looks wrong from the front of the site.
Layers that need care
They update independently and fail in different ways, so each one gets a separate routine.
Security releases go on shortly after they appear. Major versions wait until the plugins you rely on support them.
The source of most breakages and most break-ins. Plugins you no longer use are removed entirely, not just switched off and forgotten.
The PHP version your host runs ages too. Old versions are slower, lose security support, and eventually get upgraded by the host on its own timetable if nobody plans ahead.
Rarely touched, but when one lapses your website and email can go dark together. We record who owns each, in which account, and when it renews.
The work
Core, theme and plugins updated on a regular schedule, with a fresh backup first and the key pages checked on a phone afterwards.
Copies of your files and database stored away from your host, with occasional test restores to prove they work.
Malware scanning, login protection, stale user accounts removed, and urgent patches applied when a plugin flaw is published.
An automated check visits your home page every few minutes and alerts a real person if it fails.
Every form and booking tool tried with a dummy inquiry each month, checking that it actually lands with you.
New hours, seasonal products, a closure notice, a staff change: send it over and it goes live, in each language version you supply.
Done carefully
Rules we keep for every client, written down so you can hold us to them.
Your hosting, your domain and your administrator login stay in your hands. We use our own account, which you can remove at any time.
Looking after a site never requires you to give up ownership of it. Routine upkeep is included in our monthly plans. A site that is badly out of date, or has already been hacked, needs a one-time catch-up first, quoted before any work begins.
Ask us about your business
How we work
Four steps that take a Richmond business from hard to find to first in line.
We review your website and Business Profile and check where you rank from several parts of Richmond.
We choose the searches worth winning and give each one a single, focused page.
Profile, site, content and listing improvements, starting with whatever will move results most.
A plain monthly report on calls, messages and rankings, and the plan for the month ahead.
Questions
Routine upkeep is included in our monthly plans, Starter $300, Growth $500 and Pro $700, all in Canadian dollars and with no long-term contract. A neglected or hacked site needs a one-time catch-up, quoted after we have looked at it.
Yes. Send us the details and we put a clear notice on the site as soon as we can, and remind you to update your Google listing too. When you reopen, the notice comes down.
Yes. Updates, backups and link checks cover every language version. Text changes in a language other than English are placed exactly as your team or translator supplies them.
In most cases. The first step is an inventory: which platform and plugins it uses, whose accounts hold the domain and hosting, and what is unsafe or out of date. From that we agree a plan and a price for any catch-up.
Treat it as a one-time repair. We find and remove the injected code, close the weakness that let it in, restore clean files from a backup where possible and, if Google has flagged the site, request a review once it is clean.
No. Hosting is billed to you directly by the provider and stays in your name, which keeps you in control. We are happy to suggest a dependable host and handle the technical side with you.
Further reading
Further reading on this subject for Richmond business owners.
Each one stands alone, and most clients start with a single service.
Each industry here is searched differently, so each page has its own research.
Find out, free, how you rank from Steveston to City Centre, who is ahead of you and which changes matter most.
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