Google Business Profile for tenants
Exact unit, mall name, store hours, product categories and photos of your actual storefront.
Retail SEO
SEO for retail shops and mall stores in Richmond, BC
For stores in Richmond Centre, Aberdeen Centre, Lansdowne Centre and the Golden Village plazas, for shops in Steveston village, and for furniture stores, florists, phone repair counters and bakeries citywide.
- Mall tenants
- Plaza shops
- Steveston village
- Florists & bakeries
- Phone repair
Shoppers check the directory first
Richmond is a city that shops. Richmond Centre ranked fourth in Canada for sales per square foot in 2023, and Google’s suggestions for the big centres are full of practical questions: richmond centre stores, richmond centre hours, aberdeen centre directory, aberdeen centre parking, lansdowne centre directory and lansdowne centre map. People look up the mall before they look up the shop.
The mall’s own directory can outrank the stores inside it, yet it shows little more than a name and a unit. A tenant with a complete Google listing, an exact unit number and a page of its own about what it sells can appear alongside that directory and give the shopper a reason to head for that unit. Away from the malls, searches such as golden village richmond shopping and steveston village work the same way for plaza and street-front shops.
- 4th Richmond Centre’s national rank for sales per sq. ft., 2023
- 2 mall directories in Google’s suggestions
- 10 retail searches in our table
Search demand
What Richmond shoppers type
Verbatim Google.ca suggestions. Some name a mall, some a product, some a deadline.
Search term
Intent
Why it matters
richmond centre stores
Research
Shoppers planning a trip. A listing tied to the centre puts you in that plan.
aberdeen centre directory
Research
The mall’s directory meets this first. Your listing should match its name and unit exactly.
lansdowne centre directory
Research
The same pattern at another centre. Agreement between directory and listing matters.
golden village richmond shopping
Research
A district search. Plaza shops gain from naming the plaza and the nearest cross street.
steveston village
Medium
Visitors and locals heading for the waterfront. Village shops should use the name.
richmond bc furniture stores
High
Big purchases researched in advance. Photos, stock and delivery details persuade.
richmond bc florist delivery
Urgent
Often for the same day. Cut-off times and delivery areas belong at the top of the page.
richmond bc phone repair
Urgent
A cracked screen today. Hours, wait time and a price range decide it.
phone screen repair richmond
High
No “bc” here, so other Richmonds compete in the results. Your listing has to be precise.
richmond bc chinese bakery
High
Shoppers after particular items. Name your specialities in plain words.
Your listing has to work inside the mall
A shopper in the Lansdowne Centre parking lot, searching on a phone, needs three things: your unit number, the entrance or level you are near, and whether you are open right now. Mall hours and store hours often differ, especially on holidays, and a shopper who walks up to a closed shutter remembers it. Get those details right in your Google profile and on your site, and the mall directory becomes a route to your counter rather than a rival for the click.
Typical problems
Why shops inside busy centres still go unfound
These come up again and again when we review retail listings across Richmond.
-
01
No unit number in the address
Without it, the map pin points at the whole mall and shoppers wander. Add the unit to your profile, your website and every directory.
-
02
Mall hours copied in place of your own
If you open later or close earlier than the centre, say so. Holiday hours need updating each season.
-
03
A website with no product detail
Furniture stores and bakeries sell things people search for by name. A page of categories and photos earns searches that a logo never will.
-
04
Delivery areas left vague
Florists and furniture stores lose orders when a buyer cannot tell whether Steveston or East Richmond is covered. List the areas and the cut-off times.
The work
What we do for Richmond retailers
Product and category pages
Pages for what you sell, from sofas and bouquets to screen repairs and celebration cakes, with prices where you can share them.
Matching listings
Your name, unit and phone number aligned across the mall directory, Google, Apple Maps and other listings.
Delivery and pickup pages
Areas served, cut-off times and fees, written so a rushed buyer can decide in seconds.
Seasonal updates
Holiday hours, Lunar New Year and Mother’s Day pages, and night-market season notes, posted early and removed when they are over.
Reviews and questions
A routine for asking happy customers for reviews and for answering the questions people post on your profile.
Done carefully
Honest prices and real stock
Each industry has its own regulators and pitfalls. Here is where we draw the line for this one.
If a page says an item is in stock or on sale, a shopper who walks in should find exactly that.
The Competition Act covers sale prices, “regular price” comparisons and availability claims. We keep promotions dated, pull sold-out items from featured pages, and describe repair work and warranties exactly as you offer them.
Ask us about your business
- No inflated “was” prices.
- No sale banners left up after a promotion ends.
- No pictures of products you do not carry.
- No reviews posted by your own staff or relatives.
How we work
How we work, step by step
Four steps that take a Richmond business from hard to find to first in line.
-
01
Find the gaps
We review your website and Business Profile and check where you rank from several parts of Richmond.
-
02
Pick the targets
We choose the searches worth winning and give each one a single, focused page.
-
03
Make the changes
Profile, site, content and listing improvements, starting with whatever will move results most.
-
04
Measure and adjust
A plain monthly report on calls, messages and rankings, and the plan for the month ahead.
Questions
Questions from shop owners
The mall already lists us. Why do we need our own listing?
The directory shows your name and unit. Your own Google profile shows hours, photos, reviews and products, and it is what appears when someone searches for what you sell rather than for the mall.
We are in a plaza, not a mall. How should our address look?
Use the unit number every time, written the same way, and mention the plaza name and a nearby landmark on your site. Consistency across listings helps Google trust the address.
Is there room for an independent store beside the big chains at Richmond Centre?
On specific searches, yes. Chain pages rarely describe local stock, services or specialities in any depth. A clear page about what you do differently gives Google something to rank.
Our customers speak several languages. Should our site?
Only if your team writes those pages or has them professionally translated. We do not translate, but we set up the separate pages and language tags so each version can appear in search.
Which plan suits a single shop?
A single shop can start on Starter at $300 a month or Growth at $500, in Canadian dollars, with no long contract. Pro at $700 adds Google Ads management. See every plan.
Further reading
From the blog
Further reading on this subject for Richmond business owners.
Services that deliver this
Each one stands alone, and most clients start with a single service.
More Richmond industries we serve
Each industry here is searched differently, so each page has its own research.
See where you stand in Richmond
Find out, free, how you rank from Steveston to City Centre, who is ahead of you and which changes matter most.
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